Beauty Store Simulator

First-person shop simulator focused on cosmetics, fashion, and customer service

NovaraGames · Published by PlayWay S.A. · Released Apr 10, 2026

Reviews: Very Positive; 86% of 185
Recent reviews: Not enough recent
Players: 14; daily peak, Oct 28, 2026
Steam Deck: Unsupported
Last update on Steam: 2 months ago; Aug 13, 2026
Minimum PC: GTX 1060; 8 GB RAM · 4 GB disk; Full requirements

What is Beauty Store Simulator?

You build a beauty retail business in New York in this single-player, first-person management simulation. Restock shelves, handle checkout, hire cleaners and security staff, and advertise through influencer livestreams or city billboards.

For you if...

+you enjoy routine shopkeeping and gradually growing a business

Not for you if...

−you want cooperative or competitive multiplayer

What players say

86% of 185 reviews are positive

Players praise the visual design and the additional activities to unlock, including barber shops and makeup rooms. Common complaints concern high stock costs and a lack of developer communication.

Screenshots and trailer

Beauty Store Simulator system requirements

Minimum: GTX 1060, 8 GB RAM, 4 GB of disk space.

As published by the developer.

Can my PC run Beauty Store Simulator?

Tell us your graphics card once and every game page will answer this for you.

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Minimum

OS: Windows 10 or Greater
Processor: Intel Core i5-4670 / AMD Ryzen3 1300X
Graphics: NVIDIA GTX 1060 / AMD RX-480
Memory: 8 GB RAM
Storage: 4 GB available space
DirectX: Version 11

Does Beauty Store Simulator have co-op or multiplayer?

No: single-player only, no multiplayer modes declared.

Single-player

Does Beauty Store Simulator run on Steam Deck?

Unsupported No: Valve rates it Unsupported on Steam Deck.

Graphics settings cannot be configured to run well on Steam Deck

PC version details

DRM: None declared on Steam
Controller: Keyboard and mouse
Platforms: Windows, macOS
Achievements: 73
Steam features: Cloud saves, Family Sharing
Languages: Text only: English, Simplified Chinese, French, Italian, German, Spanish - Spain, Russian, Turkish, Japanese, Traditional Chinese, Portuguese - Brazil, Portuguese - Portugal, Korean, Dutch.

Does Beauty Store Simulator use AI-generated content?

Yes. The developers disclose AI-generated content on the game's Steam page:

Some videos and images in this game are generated using artificial intelligence. AI tools were used to enhance visual effects and create unique scenes, carefully aligned with the game's art style.

The statement mentions: Art

Self-reported by the developer under Steam rules: it covers AI content that ships in the game, not tools used to make it. Steam page checked on Oct 27, 2026. How to filter AI games on Steam